Pro:
Well, it stains. This is probably the best feature of No. 7's Ruby. It stains so well that even after exchanged kisses and meals, the stain still wears on. If you have a long day ahead of you--awesome. If you have somewhere to be the next morning, maybe lip stick is more your thing. I had patches of the stain remaining on my lips at 6 a.m. the next morning that I could NOT get off no matter what I tried. Despite the awesome stain presented in the picture above, uneven coverage is still possible...
I don't know how obvious it is in this photo, but as you can see, my bottom lip soaked up the stain more than my top lip. Even after re-application, it still appeared uneven. There could be some tricks to this I just don't know yet.
Here are some more pictures of this lip stain:
Lip stain @ work/retail.
Con: It should be noted that probably the worst feature of a lip stain is the dryness factor. Without applying prior moisture you could end up having dry, cakey lips all through out the day. No. 7's Ruby comes with a moisturizer that you can apply before you use the actual marker, however, I found that even when I used the moisturizer, my lips still dried relatively quick.
Conclusion: This lip stain, and in my opinion, lip stains in general, are good for when you're in a creative rut as a make-up artist and need to spice up this part of your life. Too much lip gloss can make you feel like you're 13 again, and lip stick can provide too much drama (and lots of used tissue, messy kisses!). Would I wear lip stain every day? Personally, no. I just can't get over the dryness factor and the at times uneven coverage.
XXOXOXX
